Case Study: Streamlivr – A Livestreaming App Built for Creators, Performers, and Fans

Streamlivr is a video livestream mobile app designed for creators, performers, and fans who love to stream, perform, and connect. My role was to design a modern, creator-friendly interface that enables seamless live performances, real-time fan engagement, and earning through digital gifts.

1. Discover – Understanding the Challenge

The first step was understanding the ecosystem — from creator goals to audience expectations.

Client Goals:

Create a mobile platform where creators can:

• Go live effortlessly

• Engage with fans through real-time features

• Monetize content via virtual gifting and wallet integration

User Research:

I interviewed creators, entertainers, and digital fans to understand what they love and hate about current platforms (e.g., TikTok Live, Bigo Live).

Key Insight:

“Creators want more control and visibility, while fans want low-friction viewing and fun ways to support their favorites.”

2. Ideate – Shaping the Experience

Armed with insights, I sketched out the app structure and refined the user flow.

Core Flows Identified:

• Creator onboarding & verification

• Going live in 3 taps

• Livestream viewer interface (with reactions, comments, gifting)

• Wallet & coin system

• Profile management (both creator & viewer)

Wireframes & Feedback:

Low-fidelity wireframes were created to explore:

• Livestream layout with live chat and gifting

• Fan interaction mechanics

• Creator earnings dashboard

Decision:

We focused on simplicity and clarity — a clean layout for fans and a powerful dashboard for creators.

3. Design – Crafting the Visual Experience

With the structure locked in, I brought Streamlivr to life visually.

Design Tools:

All UI designs were created in Figma, with dark mode aesthetics, sharp edges, and strong visual hierarchy to appeal to a Gen Z creator base.

Visual Language:

• Dark UI with accent highlights to make live content pop

• Bold typography for creator names and stats

• Floating, thumb-reachable buttons for quick gifting and reactions

Interactive Prototype:

A clickable prototype showcased the entire flow:

1. User opens the app

2. Browses live streams

3. Taps to enter a stream

4. Engages with comments/gifts

5. Views the creator profile or follows

4. Test & Refine – Improving What Matters

I ran usability tests to uncover hidden friction and refine the experience.

Usability Testing:

We tested with both streamers and viewers. Key issues emerged:

• Some icons were unclear (especially the gift icon)

• Users didn’t fully understand the “coin-to-cash” earning model

• Going live had too many steps

Final Adjustments:

• Added tooltips and onboarding walkthrough

• Simplified “Go Live” into a 2-step process

• Created a visual wallet dashboard that explains earnings and withdrawals clearly

5. Deliver – From Design to Development

I prepared and handed off all assets for development, including:

• Figma design files with reusable components

• Design system (colors, typography, icon sets, spacing)

• Developer documentation for animation and transitions

• Support during implementation and QA

Conclusion

Streamlivr now offers a creator-first livestreaming experience that’s simple to use, highly engaging, and revenue-friendly for performers.

Results after implementation (beta stage):

• +65% increase in average live stream duration

• +48% higher fan engagement (gifts, comments, reactions)

• +72% growth in daily creator signups

Designing for creators means designing for expression, speed, and sustainability.

Streamlivr brings all of that into one powerful app experience.